Top 5 Social Apps on Android in Ecuador Q4 2023

Performance of Top 5 Social Apps on Android in Ecuador Q4 2023

In the fourth quarter of 2023, the social app landscape in Ecuador saw significant activity and varying trends in downloads, revenue, and active users. Let's delve into the performance of the top 5 social apps.

TikTok

Throughout Q4, TikTok experienced a notable fluctuation in weekly downloads, peaking at 107K in mid-October and closing the quarter at around 55K. The app's weekly revenue showed a slight decline towards the end of the quarter, decreasing from approximately $9K at the beginning to about $6K in mid-December before a final surge to $9.9K. Active users remained relatively stable, averaging around 3.3M throughout the quarter.

Facebook Lite

Facebook Lite maintained a consistent performance in weekly downloads, with a notable increase in early December reaching up to 68K. Active users remained stable, hovering around 1.6M to 1.67M throughout the quarter.

Instagram

Instagram saw steady weekly downloads, with minor fluctuations and a peak of approximately 45K in mid-December. Revenue showed a declining trend towards the end of the quarter, starting from around $1.1K and dropping to $612 in the final week. The app maintained a strong active user base, averaging around 4.9M.

Facebook

Facebook's performance in downloads was consistent, with slight increases observed, peaking at around 37K in the last week of December. Revenue remained relatively stable throughout the quarter, averaging around $500 weekly. The app's active user base was robust, averaging around 6.4M.

TikTok Lite - Save Data

TikTok Lite - Save Data experienced varied weekly downloads, peaking at 42.6K in early October and ending the quarter around 28K. Active users saw a steady increase towards the end of the quarter, reaching over 525K in the final week of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.